Unleash Your Potential with Strength by 91
Welcome to Strength by 91, where champions are born, and boundaries are obliterated. Whether you’re a seasoned racer or stepping onto the track for the first time, our expert coaching, led by Sam Willoughby, is here to tailor training programs that will guide you toward your aspirations and unleash your innate capabilities.
1:1 Training & Coaching
- Weekly call with Sam Willoughby
- Personalized Training via the Willoughby Performance App
- Exclusive Access
- In App Performance Tracking and Monitoring
- 1:1 Coaching Support
- Unlimited Text Communication
- Comprehensive Training Resources
- Curated Workouts
- Daily Motivation
- Monthly Hour Consultation with Sam Willoughby
- Personalized Monthly Training Plan
- Curated Workouts
- Video Demonstrations
- Daily Motivation
The W Club
- 30-Day Training Plan
- Workouts Anywhere, Anytime
- Simple, Easy-to-Follow Programming
- Daily Motivation
- Annual Performance Planning
- Personalized Training via the Willoughby Performance App
- Daily communication
- 1:1 Coaching Support
- Comprehensive Training Resources
- Advanced Data Analysis
- Equipment optimization tools
- Weekly Personalized Feedback
- Monthly Data Reports
- In Person Special Project Camp Option
- Race Day Support
- In-depth Race Reviews and Video Analysis
- Nutrition Support and Body Composition Analysis
- Daily Motivation
Empowering Athletes
At Strength by 91, we transcend mere training programs; we are a tight-knit community of racers bound by our collective pursuit of excellence. Founded by Sam, an Olympic medalist and 5x World Champion rider, alongside his illustrious coaching career, Strength by 91 embodies a legacy of triumph and unwavering dedication to unlocking human potential. Our journey finds its roots in Sam’s relentless pursuit of greatness as a BMX racer. Drawing upon his dual roles as athlete and coach, Sam established Strength by 91 with a singular mission: to empower athletes of all calibers to achieve their pinnacle performance.
Testimonials
★★★★★
2x Olympian Read More
The deep values and passion Sam shared while coaching me to achieve my goals at the highest level were impeccable. Sam was incredible at helping you understand why you did certain things to get certain outcomes, and as an athlete being coached that is very important. I am proud to have had Sam coach me into my best physical form and achieve some of my best results during my BMX career.
★★★★★
Junior World Champion Read More
In a world where everyone has the next best training idea, here is where you can find a program that is tried, true, and proven by the best our sport has seen. In my time working with Sam, I was the fittest and most prepared of my entire career, hands down. It is extremely valuable to have guidance that actually has purpose behind each sprint, lift, and track effort instead of just doing what everyone has always done. For those looking to break the monotony and truly take a step forward in your performance, you are in the right place !
★★★★★
USABMX Pro winner Read More
I had the honor of training with Sam towards the end of my career. The way "Sam approaches training and coaching is like nothing I’ve ever seen before. The attention to detail, the in-depth analytics, and the will to push you out of your comfort zone allowed me to find a new gear when I hit the race track. There were types of exercises and training tactics that I had never seen before that made training fun, challenging, and extremely beneficial. I really appreciated the communication between coach and athlete and the ability to adapt to whatever situation was thrown my way during the week. I felt strong, explosive, and efficient on the bike, giving me the confidence I needed to go and win races. I learned so many things about race tactics, techniques, how to prepare my body physically and mentally. Sam’s wealth of bmx knowledge sets him apart from all other coaches and brings a competitive advantage to all of his athletes. Sam is a great coach, mentor, and friend!"
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“The habits and foundation I built with Sam have been very influential in my racing career.
What stood out the most is the importance of having a plan, structure, and intention in everything you do. Sam’s physiological knowledge is second to none, and he is a champion performer and knows how to get the best out of you.”
★★★★★
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I’ve had the honor to be working with Sam for years now one on one giving me the privilege to experience Sam's guidance to succeed in BMX at the highest level. Sam's ability to acknowledge my needs, weaknesses and strengths to provide personal coaching and programming makes Sam an instrumental role in my career. Not only does Sam provide me with the physical skills and techniques of BMX, but also the mental aspects from day to day training to competition from both a Coach and Athletes perspective. The knowledge and experience in Sam’s own extraordinary high level of success in BMX is undoubtedly a key to providing me with outstanding foundations in all aspects of BMX. Sam’s coaching techniques have been my greatest asset to achieving my BMX successes.
★★★★★
3x Elite Womens World Champion Olympic Silver medalist Read More
As “Bear” Bryant once said: “It’s not the will to win that matters — everyone has that. It’s the will to prepare to win that matters.” No one understands and exemplifies this message better than Sam.
Leading by example, he has always focused on the process as opposed to the outcome, and this commitment to daily excellence has proven successful over the years. In 3 of the last 4 Olympics alone, the Willoughby name has entered BMX racing as the defending World Champion.
I am thankful for his curiosity, ever-growing knowledge base, and innovative approach paired with conventional wisdom as one of the all time greats in our sport. Having all of this applied to my preparations has not only helped me excel on race day, but more importantly has given me the tools to face life’s greatest challenges — the ultimate win.🏆
I accredit much of my success to his guidance
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I am writing to express my heartfelt appreciation for Sam Willoughby, my BMX racing coach for the past eight years. Under Sam’s guidance, I have not only improved my racing skills but also developed a deep love for the sport.
Sam’s coaching style is both encouraging and demanding. He has an exceptional ability to tailor his approach to each athlete’s needs, pushing us to reach our potential while instilling confidence. His knowledge of technique and strategy is unparalleled, and he constantly keeps us motivated, whether during intense training sessions or competitive events.
Sam’s own professional career is second to none; few have achieved what he has in BMX racing. His accolades speak volumes, and it’s inspiring to learn from someone who has not only competed at the highest level but has also excelled in it. No one has done it like him, and his experiences provide invaluable insights that enrich our training.
Beyond the technical aspects of racing, Sam has taught me valuable life lessons about perseverance, perspective on racing and in life, and sportsmanship. His unwavering support and belief in my abilities have made a significant impact on my personal growth. Sam creates an environment where we feel safe to take risks, learn from our mistakes, and celebrate our achievements, big and small.
I am incredibly grateful for the time I’ve spent under Sam’s mentorship. His passion for BMX and dedication to his athletes is truly inspiring. I look forward to continuing to learn from him on and off the track in the future. Thank you, Sam, for everything you do!