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Commitment to Excellence

Excellence is our unwavering standard at Strength by 91. We’re dedicated to delivering nothing short of the best in all aspects of our operations. From our meticulously crafted training programs, driven by cutting-edge data and philosophies, to the expert guidance of BMX luminary Sam Willoughby, we’re here to equip athletes with the tools they need to unleash their full potential. Our commitment to excellence shines through in our relentless pursuit of improvement, our refusal to settle for anything less than success, and our steadfast belief in the power of our mantra: system over circumstance. Join us at Strength by 91 and discover firsthand the transformative impact of excellence.

About Sam

Welcome to Strength by 91, where the fusion of passion and purpose ignites the journey to excellence. Our platform is more than just a training ground; it’s a vibrant community united by a commitment to unlocking the full potential of BMX riders at every level.

Our story traces back to the remarkable journey of our founder, Sam. Once a dominant force in BMX racing, Sam’s career took an unexpected turn due to a career-ending injury. However, his ability to inspire never wavered. Instead, he evolved into a beacon of resilience and determination, captivating audiences worldwide with his unique perspective on performance and unparalleled knowledge of physical preparation.

Despite the setbacks, Sam’s unwavering spirit and commitment to excellence endure. His transition from athlete to coach has only strengthened his impact, as he continues to inspire through demonstration, sharing his wisdom and experience with a global audience. At Strength by 91, we’re honored to carry forward Sam’s legacy, empowering athletes to surpass their limits and redefine what’s possible. Join us on this journey to greatness.

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